Social Media Hotel Consulting

 

 

1. Are you a boutique hotel, small resort or villa management company and have some or no social media presence?

2. Are you aware of the positive effects of social media but do not know how to build up a strong presence on channels like Facebook and Instagram let alone Pinterest?

3. Are you struggling with attracting the clients?

4. Does your resort/hotel/villa not get enough booking that it deserves?

5. And media agencies do not understand your business and mostly want you to spend on advertising where your budget is quite limited to achieve great results!

6. You have a small team that is not qualified on social media or does not bring quality results.

If you have answered with YES to at least 2 of the questions – keep on reading!

 

How can we assist you?

We assist boutique hotels, resorts and villa management companies to increase their social media presence. Being full-time bloggers and travellers, former business consultants and digital marketers at heart, consulting social media to hotels came to us naturally. Having visited 40+ luxury hotels in 2018 alone and we have identified a huge opportunity growth on social media for hotels around the world. We have successfully helped several partners to grow their social media accounts in the past few months  and are happy to help you grow too!

Why do you need social media consulting?

Standing out online is crucial in today’s hotel management business. Your potential prospects use social media every single day so make sure to be well presented! Digital marketing strategy is unique and needs guidance to be successfully executed. Managing a social account at 70% or 100% of its capabilities is a decisive factor in social media being valuable or unimportant.

Advertising does help but without a proper account strategy this is very short-term. We have seen companies spending a lot of advertising on Facebook but failing to see results. Having a complete strategy is key! We can help you build a proper digital marketing strategy which will make you stand out online and positively impact your bookings and results.

Why work with us?

In contrast to other companies on the market we have a great track record of growing online and guarantee positive results on exposure and engagement on your selected channel(s).

  • We guarantee you results
  • Proven concept of Instagram setup and growth for hotels
  • Great track record on social media – Andshexplores Instagram profile has over 40k followers
  • Extensive experience in business consulting strategy
  • Full-time luxury travelers, visited 40+ luxury boutique hotels / villas in 2018 alone – understand how users choose their stay and knows first hand good practices
  • Thorough knowledge of the mobile commerce sector and user acquisition
  • Western based and raised – lived for at least 1 year in 4 different countries in Europe (Slovenia, France, Norway and Denmark)

What Services do we offer?

Increasing your social media presence is such a general phrase. It is clear that there are many channels online and for smaller companies having great presence in all of them is usually not possible. We firmly believe that it is better to have 2 strong channels than being on 5 and failing to keep up with them. So before digging into your strategy we help you find the channel(s) work that will work best for you.

We have expertise in the following channels:

Having coverage on social channels is great but you need to close the deal at the point of purchase. We look into your website booking setup as well as meta-search presence on channels such as TripAdvisor, Booking.com, Agoda, Expedia and Airbnb. We can help you with the following: How to get more (positive) ratings? Are your descriptions optimized – not only in terms of content, but also for SEO. Is your photo selection fully optimized?

How we work?

We think e-books are bollocks. Each business has so many specifics that generalization is dangerous. Applying general rules can work but most of the time can lead to wrong decisions and lack of results. We make sure to look make a full audit on your profile prior to send you our review and concrete action points on how to grow.

Our objective is to show and prove that social media will positively impact your hotel business and that this can be done internally. We will teach you and your team the best practices to be able to grow with your own team going forward. We are here to help you become a leader in this field on the long run.

We can assist you in the following ways:

  • Full audit: Provide you specific, customized and specific instructions on how to redesign your social media
  • Take over of selected accounts: Take-over your account, guarantee results and prepare you to continue the positive trends and effects also after our work
  • Set up and operate new channels: Prepare full strategy on a channel and implementation of the strategy.
  • Complete Social media strategy for your accounts: Optimise all your old & new channels to attract new followers and clients

What are our results?

Every partner wants different things so the services we provide are tailor made based on the client’s needs. We have worked with clients from Indonesia, Cambodia and Sri Lanka and are proud of the following achievements:

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Who are we?

Žiga Bobinac – Co-Founder

Headed App Sales for 3 years at Outfit7 Ltd., company famous for its Talking Tom mobile games that reached over 7 Billion downloads. A lot of experience with user acquisition through Facebook, Google and media networks. Also worked as a business consultant in PwC for 2 years, setting up strategies for companies in different industries. Master of International Business from Copenhagen Business School. Passionate about travelling, tennis and mobile games.

Nika Penšek – Co-Founder

Financially educated in Slovenia and France, used to work for several Constulting companies (including Deloitte), where she gained experiences in the Leisure industry. Nika has been managing also a travel influencer profile with over 40k+ followers in 1 year and superstar profile engagement. Animals lover, passionate traveller and inner peace seeker.